Confronting executives, especially those who have served long enough, with the communicative effects of their language is a difficult undertaking, all the more so if those named do not ask for feedback. Here, artificial intelligence sometimes inspires more trust than natural intelligence, and human curiosity triumphs over the protective reflex - in the end, none of those addressed in our company for participation could resist the invitation to get to know themselves better about the measured effects of their language. The individual results of the language analysis were made available to each participant personally. The aim of our PRECIRE project is to encourage the individual to consciously examine their own way of communicating in language, and on the other hand to make the (anonymously) aggregated impact profile of a group of executives, including the management, the subject of consideration and discussion. The characteristics taken into account were found to be appropriate, especially from a management perspective, and the results were found to be consistent both individually and in the group. Of course, there were also participants who did not find themselves adequately considered at all, and the discussion on this is one of the most exciting that one can have with executives. The biggest gain is metacommunication - that we succeeded in consciously and controversially reflecting our communication style together with the management and second management level. Our hypothesis is that communication that is more aware of its effects radiates throughout the entire company and improves the way we deal with each other. In the next step, we will make the instrument available to the next management level. We are especially curious about possible differences in relation to the data already obtained.