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Effective solutions for

brand communication.

PRECIRE for the targeted effect in your communication.

Whether it’s a marketing document or an annual report: it’s not what you say but how you say it. PRECIRE ensures that messages unfold the effect they are supposed to and provides clear connections between language and economically relevant factors.

PRECIRE FOR COMMUNICATIONS

APPLICATION AREAS

Messages get heard

Effective communication means influencing the relevant KPIs. With PRECIRE you can analyse all kinds of communication activities for their desired effect.

PRECIRE reads between the lines and gives precise feedback on the psychological impact you want to achieve. Upon request, the application also provides concrete suggestions for improvement.

PREPARATION OF MARKETING DOCUMENTS

DEFINE TARGET: EXAMPLARY CONVERSIONS

THE WAY TO YOUR GOAL: A TAILOR-MADE APPROACH FOR THE TARGET GROUP

ANALYSIS AND OPTIMIZATION OF MESSAGES

PREPARATION OF MARKETING DOCUMENTS

DEFINE TARGET: EXAMPLARY CONVERSIONS

THE WAY TO YOUR GOAL: A TAILOR-MADE APPROACH FOR THE TARGET GROUP

ANALYSIS AND OPTIMIZATION OF MESSAGES

Blueprint for brand development

What if there were some kind of templates for effective brand texts? They exist. In a workshop, we work out your brand core together with you and translate it into PRECIRE effects. The result is a psychological corridor for all media and document types, which makes it much easier to create brand-compliant texts.

There are two ways to implement your “template”:

  • — Directly through askPRECIRE (Analysis & Operationalization)
  • — API with Persona Layer (Analysis & Monitoring)

PEOPLE WANT TO BE
ADDRESSES DIRECTLY

Which customer belongs to which
persona?

Does your company has already defined several personas? In the next step you can use PRECIRE to find out which customer fits which persona and customize your communication accordingly.

In this way, you can individualize and segment your marketing effectively and make full use of the possibilities of your CRM system.

Which personas fit the brand?

PRECIRE helps you to identify relevant and effective personas. We do this by analysing your historical and current customer communication including the available data and by creating psychological clusters from it.

In this way, you can adapt all communication measures in language and form to the individual personas.

How useful are persona sets?

With PRECIRE, we have identified many different personas and tested their effectiveness. That’s why we can put together a set of well thought-out, proven personas that match your relevant KPIs.

By analysing the customer communication, we then assign your customers to individual personas. This enables you to optimise your approach quickly and effectively.

Diversified communication with personas

Once you know your personas, you can tailor your communication activities to them in every aspect. Not only with regard to language but also regarding formats. For example, it can be very useful to set up different versions of a flyer for different personas.

AskPRECIRE as a
WEB APPLICATION

For all those who need a straightforward solution for a quick speech analysis, we have developed askPRECIRE as a ready-to-use tool. All you need is a normal browser.

The goal

Communicate effectively and relevantly.

Advantages

  • null

    Live measurement of the psychological effect of a concrete text

  • null

    askPRECIRE helps with the targeted processing of relevant text passages by providing optimization tips.

  • null

    Comparison with other texts or the original text transparently shows the development of the effect.

Content Marketing

Messages get heard

Effective communication means influencing the relevant KPIs. With PRECIRE you can analyse all kinds of communication activities for their desired effect.

PRECIRE reads between the lines and gives precise feedback on the psychological impact you want to achieve. Upon request, the application also provides concrete suggestions for improvement.

PREPARATION OF MARKETING DOCUMENTS

DEFINE TARGET: EXAMPLARY CONVERSIONS

THE WAY TO YOUR GOAL: A TAILOR-MADE APPROACH FOR THE TARGET GROUP

ANALYSIS AND OPTIMIZATION OF MESSAGES

PREPARATION OF MARKETING DOCUMENTS

DEFINE TARGET: EXAMPLARY CONVERSIONS

THE WAY TO YOUR GOAL: A TAILOR-MADE APPROACH FOR THE TARGET GROUP

ANALYSIS AND OPTIMIZATION OF MESSAGES

Blueprint for brand development

What if there were some kind of templates for effective brand texts? They exist. In a workshop, we work out your brand core together with you and translate it into PRECIRE effects. The result is a psychological corridor for all media and document types, which makes it much easier to create brand-compliant texts.

There are two ways to implement your “template”:

  • — Directly through askPRECIRE (Analysis & Operationalization)
  • — API with Persona Layer (Analysis & Monitoring)
Personas

PEOPLE WANT TO BE
ADDRESSES DIRECTLY

Which customer belongs to which
persona?

Does your company has already defined several personas? In the next step you can use PRECIRE to find out which customer fits which persona and customize your communication accordingly.

In this way, you can individualize and segment your marketing effectively and make full use of the possibilities of your CRM system.

Which personas fit the brand?

PRECIRE helps you to identify relevant and effective personas. We do this by analysing your historical and current customer communication including the available data and by creating psychological clusters from it.

In this way, you can adapt all communication measures in language and form to the individual personas.

How useful are persona sets?

With PRECIRE, we have identified many different personas and tested their effectiveness. That’s why we can put together a set of well thought-out, proven personas that match your relevant KPIs.

By analysing the customer communication, we then assign your customers to individual personas. This enables you to optimise your approach quickly and effectively.

Diversified communication with personas

Once you know your personas, you can tailor your communication activities to them in every aspect. Not only with regard to language but also regarding formats. For example, it can be very useful to set up different versions of a flyer for different personas.

askPRECIRE

AskPRECIRE as a
WEB APPLICATION

For all those who need a straightforward solution for a quick speech analysis, we have developed askPRECIRE as a ready-to-use tool. All you need is a normal browser.

The goal

Communicate effectively and relevantly.

Advantages

  • null

    Live measurement of the psychological effect of a concrete text

  • null

    askPRECIRE helps with the targeted processing of relevant text passages by providing optimization tips.

  • null

    Comparison with other texts or the original text transparently shows the development of the effect.

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