The reporting season is in full swing and the foreword of the Management Board in Annual Reports is increasingly coming to the attention of investors. So be careful! After all, CEOs have recently had to adapt to a change in audience: In addition to analysts and investors, computers are now also listening closely to what CEOs talk or write. To be more precise, they even read between the lines. Artificial intelligence (AI) can certainly measure the tonality of CEO communication. And this has consequences.